Good user experience (UX) is the difference between category winners and losers. That’s why Facebook, Apple, Google, and other world-class companies invest heavily in their UX teams. They know UX is the secret weapon for growth.
While they are exceptional examples, the vast majority of companies today do not invest enough in UX. This provides an opportunity for businesses that take UX seriously to differentiate themselves and reap the true impact of good user experience.
ROI of Good UX
Investing in user experience (UX) isn’t just about making your product look good, it’s a smart business decision. According to a study by Forrest, for every $1 invested in UX, businesses see a return of $100 – that’s an ROI of 9,900%.
Jeff Bezos, the founder of Amazon, understood this principle early on. In the first year of Amazon’s operation, Bezos invested 100 times more in UX than advertising (Forbes). His investment in UX paid off, and today Amazon is one of the most successful companies in the world.
Cost of Bad UX
On the other hand, bad UX can cost businesses dearly. Research shows that 70% of customers abandon purchases due to a poor user experience (Baymard Institute). Furthermore, a study by Google found that 79% of people who are dissatisfied with a website’s performance are less likely to visit the same site again. In addition to lost sales and lower customer loyalty, bad user experience can also damage a company’s reputation and lead to negative reviews and word-of-mouth.
Conclusion
Investing in UX is no longer a nice-to-have, it’s a must-have. By providing your users with an exceptional experience, you’re not only building a loyal customer base but also setting your business up for long-term success.
4 responses to “Exceptional UX: Setting Your Business Up for Long-Term Success”
A motivating discussion is worth a comment. I believe that you ought to write more on this topic, it may not be a taboo matter but generally, people do not talk about such issues. To the next! All the best!!
Thank you so much for your kind words! We’re thrilled to hear that you enjoyed the articles on our site.
I have to thank you for the efforts you’ve put into writing this blog. I’m hoping to check out the same high-grade blog posts by you later on as well. In fact, your creative writing abilities have encouraged me to get my own website now 😉
This is the impact we are looking for from sharing our insights. Your motivation means a lot to us.
We wish you good luck in building your website and you can always keep visiting for more informative content!