Batlah

Transforming Taif Rose Oil into a Sensory Experience with Neuro-X

The Tale of Batlah: The Guardians of a Precious Gift from the Land of Al Taif

Once upon a time, in a land of scents and stories, there was a company called Batlah. They were the guardians of a precious gift from the land of Al Taif – the Taif Rose oil.

A rose known for its potent scent through the centuries and across different nations as well as cultures. Originally found by Arabs in the Levant region near Damascus, the rose was later taken to the city of Taif, where it grew to be of unique status in the perfumery world.

Bloom in the Desert: The Unique Value of Taif Rose Oil

Despite the difficult terrain and drought, Taif Rose crops have bloomed all over the farms of Al Hada and Al Shafa, the suburbs of Al Taif. The rose’s oil’s potent smell has made it of greater value than any other flower or rose; the reason comes back to the need of distilling 1 million roses in order to produce only 1 liter of this exquisite oil.

Preserving Cultural Heritage: Batlah’s Mission to Present the Taif Rose Oil in its Finest Natural Qualities

The making of rose oil in the Kingdom continues to be a highly mastered craft of the people of Al Taif, and the city is now globally known to be the home of this valued scent. In order to preserve the valued heritage of the Taif Rose, Batlah took upon itself the responsibility of presenting the Taif Rose oil in its finest natural qualities and in reflection of the visible cultural heritage of Saudi Arabia.

Web Design

Landing Page

perfume

Deploying Neuro-X and Presenting the Precious Gift to the World

When Batlah approached Neuro X, we knew we had to create a landing page that would not only showcase their product but also evoke the emotions and values associated with the Taif Rose oil. We aimed to capture the essence of the Taif Rose and its rich cultural heritage while creating a functional and easy-to-use platform for visitors.

The Psychology of Emotions: Why Non-Conscious Emotional Drivers Matter for UX

At Neuro X, we understand that creating a successful landing page requires more than just a visually appealing design. That’s why we focus on non-conscious emotional drivers such as color, typography, and imagery to create a landing page that can elicit the right emotions from visitors.

By leveraging the psychology of emotions and using neuro-design principles, we can design a landing page that resonates with visitors on a deeper level, creating a memorable and emotionally engaging user experience.

Neuro-X Insight: Designing with Purpose: How the Right Color Palette and Typography Drive Non-Conscious Emotions

To create an emotional connection, we carefully selected a color palette that reflected the natural hues of the Taif Rose, including shades of pink, green, and brown. These colors not only represent the natural beauty of the Taif Rose but also evoke feelings of tranquility, calmness, and comfort.

The typography was chosen to be clear and legible, with a touch of elegance that complements the beauty of the rose oil, conveying a sense of luxury and sophistication.

Neuro-X Insight: Visual Storytelling: Leveraging Captivating Images to Create Emotional Connections

By carefully selecting images of the rose fields and the finished product, the landing page for Batlah was designed to tell a story of the rich heritage and the craft of the people of Al Taif. It is widely acknowledged that imagery is a powerful tool that can capture the imagination and emotions of visitors.

In this case, the goal was to showcase the unique qualities of the Taif Rose oil and evoke a sense of wonder and awe in the visitors. The result was a landing page that made visitors appreciate the true value of the Taif Rose oil and the people and culture behind it.

Conclusion: Bringing the Cultural Heritage of Al Taif Rose Oil to Life

In conclusion, the landing page we created for Batlah has successfully brought the cultural heritage of Al Taif Rose oil to life. By applying neuro-design principles and focusing on non-conscious emotional drivers, we were able to create a landing page that not only showcased the product’s qualities but also evoked emotions and appreciation for the rich cultural heritage of Saudi Arabia. We are proud to have been a part of this project and to have contributed to presenting the precious gift of Taif Rose oil to the world.