Instinct Animations
Bringing the Art of Storytelling to Life Through Science-Backed User Experience
Instinct Animations’s Vision: A World Where Stories Come to Life
Imagine a world where stories come to life through the power of animations. A world where brands can showcase their products and services in a unique, compelling way that captures the hearts and minds of their audience. This is the world of Instinct Animations, a company that is passionate about storytelling and animations.
Instinct Animations’ Mission: Helping Businesses Find Their Best Stories
Instinct Animations’ mission is to help businesses find their best stories and bring them to life through exceptional animations. They believe that storytelling is the most powerful tool to create a meaningful connection between brands and their customers. But in a world where data and competition overwhelm, it’s easy for businesses to overlook the art of storytelling.
Neuro X: Bringing Science to Design
That’s where Neuro X comes in. As a company obsessed with exceptional user experience, we understand the importance of storytelling in creating an emotional connection between brands and their customers. When Instinct Animations approached us to design and develop their website, we knew that we had to create a platform that would showcase their passion for storytelling and exceptional animation work.
Neuro-X Insight: Visual Saliency And Why It’s Important For UX
To achieve this, we employed the use of visual saliency, one of the neuro-design principles. Visual saliency is the ability of certain visual elements to attract attention more than others.
It’s the reason why you notice a bright red sign over a muted background or a moving object in a static scene. By using visual saliency, we were able to guide users’ attention toward the most important elements of the website.
Neuro-X Insight: Visual Saliency: Guiding Attention to What Matters
Our designers used contrasting colors, bold typography, and strategic placement of elements to create a website that captures the essence of Instinct Animations’ work. The homepage features an eye-catching animation that immediately draws the user in, while the rest of the website features a clean and modern design that allows the animations to shine. We also made sure to include clear calls to action throughout the website, ensuring that users are always one click away from contacting Instinct Animations.
Conclusion: Achieving the Goal: An Exceptional Platform for Storytelling and Animation
In the end, our incorporation of the visual saliency principle in Instinct Animations’ website design helped the company achieve its goal of showcasing its passion for storytelling and exceptional animation work. The website is now a platform that reflects their spirit and vision, while also providing an exceptional user experience for their clients.”
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